Business IntelligenceIntroduction

At Data Symphony, we value consistent, focused effort as the cornerstone of mastery. This holds especially true for the complex craft of creating effective business intelligence (BI) visualizations1. The ability to create compelling, informative dashboards is an art and a science that requires understanding, patience, and skill. In this article, we propose a powerful yet simple habit that can revolutionize your approach to BI design—spending a dedicated 30 minutes daily to grasp the core of various business problems and then tailoring your visualizations to meet diverse needs. Welcome to a transformative journey through the art of the 30-minute rule in BI visualization.

Unearthing the Problem Statement

Every journey to effective BI visualization starts by understanding the problem. Taking a page from the concept of “The Five Whys” in problem-solving2, we advocate for dedicating the first few minutes to dissecting the problem statement, digging deeper with each “Why?” This practice can reveal the true nature of the problem, forming a robust foundation for your visualization.  Remember the unearthing of the why’s happens in conversations with your users where you allow your user time to think and reflect.

Grasping the core problem helps identify vital metrics, necessary data sources, and specific audience requirements3. It clears the path towards crafting an intuitive dashboard that fulfil the needs of your stakeholders. These initial 30 minutes invested in defining the problem statement can set the stage for a triumphant visualization project.

Designing with Personality Types in Mind

BI visualizations serve diverse users, each with unique preferences and personalities. As such, a uniform approach often falls short of the mark. To maximize impact, you need to acknowledge the range of personality types interacting with your visualizations.

For instance, while analytical types might gravitate towards detailed, granular data representations, visionaries might prefer a high-level summary4. By spending time to understand your audience’s distinct characteristics and data interpretation styles, you can create visualizations that appeal to a broader spectrum of users, maximizing comprehension and engagement.

The 30-Minute Visualization Journey

Armed with an understanding of the problem and audience, the next 30 minutes should be devoted to crafting the visualization. This focused time encourages concentration and careful attention to the task.

Experiment with various visualization techniques5, ranging from bar charts and line graphs to heatmaps and scatter plots. Explore different colour schemes and typography to balance clarity and aesthetic appeal. Always keep the primary objective in mind, aiming for simplicity while maintaining the necessary complexity to convey insights effectively.

Continual Learning and Improvement

Beyond the initial process, it’s important to note that the journey doesn’t end here. The world of BI is constantly evolving, and new tools and techniques are emerging regularly6. Thus, continuous learning and adaptation are crucial for anyone looking to stay ahead in this field.


In the dynamic world of BI, a focused 30-minute habit might seem too simple. But when leveraged efficiently, these concentrated efforts can profoundly enhance your visualization skills. This commitment to understanding the problem, tailoring to diverse user personalities, and continual learning can lead to captivating dashboards that drive informed decision-making7.

At Data Symphony, we encourage this mindset of steady, incremental improvement. Embrace the power of 30 minutes in refining your BI visualization skills and witness the transformative effect on your data presentations. Remember, every small step contributes to achieving mastery, and these valuable moments invested can orchestrate a symphony of data that resonates with your stakeholders.

For a deeper exploration of the art and science of professional business intelligence visualizations, we recommend the following resources. These insightful reads delve into various aspects of the topic, offering a comprehensive understanding:

  1. The Importance of Data Visualization – A thorough look into why data visualization matters.
  2. The 5 Whys: A Simple Process to Understand Any Problem – Uncover the power of asking “Why?” to get to the root of any problem.
  3. Key Metrics in Business Intelligence – A guide to identifying crucial metrics in BI.
  4. Creating Effective Dashboard Visualizations – Tips on crafting compelling and engaging BI dashboards.
  5. Driving Decision-Making Through Data Visualization – Understand the crucial role of data visualization in making informed decisions.

Armed with these resources, you can continue to hone your BI visualization skills and craft dashboards that truly resonate with your audience.